Is my brand the type of “person” who would have a mascot logo? Is it the type that would use a serif or a sans-serif? I’ve found this enormously helpful for deciding between individual elements in logo iterations. Likes and dislikes, quirks and unique traits, little details that add up. I think of it as trying to describe my brand as if it were a person. ![]() Whether you’re creating logos for multiple companies using an umbrella theme, or you’re launching your very first venture, go back to the character behind the company.
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AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |